Scotch Shrunk Fall/Winter 2012

La collezione per piccoli gentleman di Scotch & Soda, dove il concetto di “ridotto” non riguarda lo stile o la qualità. Una collezione per ragazzi disegnata con cura, amore e grande attenzione per quei dettagli che hanno reso Scotch & Soda sinonimo di coolness al maschile.

Mix eclettico di vintage e glam, Scotch Shrunk declina per l’autunno -inverno 2012 quattro temi principali, da scoprire nelle immagini della campagna, nel video o nel comunicato ufficiale (in inglese).

For Fall/Winter 2012, the design team created a unique collection of garments and accessories with four key themes in mind. First up is the sophisticated ‘Take a bow’ story, featuring a modern but comfortable take on costume design for the little gentleman that Shrunk is. This theme starts from blacks and whites, with fun details like sparkling suspenders, collars and ties. He feels good in comfy-fit shirts and smooth granddad tees, or charms the ladies in anti-fit jersey pants topped off with a boiled wool blazer. The collection offers extraordinary blazers, ranging from classic cuts to sporty jerseys.

‘Rock the Casbah’ on the other hand, is Shrunk’s winter version of the effortless bohemian style.
Think beaded details, fringes and Ikat or Batik patterns on chunky knits in warm winter colours. Key styles include all-over prints on wool and over-dyed, heavy washed qualities. When Shrunk is in the mood for something new, he jets off to ‘Coachella in space’ for a dreamy festival look, rocking happy clashes of colours and materials. The pants are printed, patched and washed by moonstones, and the classic raglan longsleeve tee comes in a star print that glows in the dark.

In ‘Black Rock Desert’ a mad scientist meets army land where anything is possible. Sturdy shade materials like leather, canvas and denim are combined with antique hardware materials and mechanical junk. Camouflage pops up in unexpected places, like on a beautiful patchwork blazer or on camo shirts. Besides garments, the Scotch Shrunk Fall/Winter 2012 collection offers boys all the accessories they could ask for to enhance their personal sense of style.